October 2, 2018 Suman Gautam

4 ways to use videos to promote your next event

The popularity of videos is growing among the internet users. From sharing your emotions to promoting your business, videos have become an effective tool for marketing. Videos have far more impact than the printed word or images. And with new growing technology, it’s easier and cheaper to produce high-quality videos. Yet, videos continue to be under-utilized by event industry professionals. Event planners supercharge their event marketing through the strategic use of videos. Here are 4 ways to use video to promote your next event.

1. Pre-roll

pre-roll adsUsing Google AdWords, you can roll any of your YouTube videos before the videos that viewers on YouTube want to watch. You’ve probably experienced this: you go to watch a video and suddenly here’s a commercial. You have to watch for five seconds, and then you can hit “Skip Ad”. While it is called in-stream advertising, most like to call it pre-roll.

Like many types of advertising, pre-roll is interruptive and can be misused in a way that annoys people and undermines your branding. But if you do it well, you provide an interesting or helpful or entertaining break to someone that may lead to them becoming a customer.

YouTube pre-roll is a very effective strategy for capturing the attention of prospective clients or event participants. Pre-roll is targeted and, if it is compelling with a strong call-to-action, it can achieve desired results.

2. Build Interest with Speaker Previews

speaker previewAnother way to excite participants about an upcoming event is to create videos showcasing some of the speakers. By, doing so, you can attract audiences who follow or want to see the speaker. And if the speakers have a huge mass of followers, they’ll like, share and even recommend others about the event. You can even feature some of the speakers and volunteers to stir up the videos more.

3. Viral Videos

viral videosWant to promote your event with minimum expenditure? Viral videos are the key. Viral videos can spread the word about services and events at relatively little cost. People nowadays tend to share anything trendy and entertaining, thus making some contents viral. Viral contents are viewed more, liked, more, and shared more than any other piece of information.

The key to success is to make sure that they are upbeat, engaging, and clever. When they are compelling, viewers can’t wait to share them with friends, family, and business colleagues. A viral video will help you bring in new visitors and of course potential customers.

4. Power up Blog Content

blog content to video contentThough blog post and newsletter are a good source of information, people prefer videos more. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in a text. So, another way to promote content is to bring your blog posts into life through the use of videos(source: Insivia). Animated videos with the blog contents can drive far more traffic than blog post alone. Animated explainer videos increase conversion rates by 20% (source: Unbounce). An example is the use of Pop-up Events blog post.

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