An activity feed is the digital voice of your event. It is the central hub for all-things or activity that are carried out at your events. Activity feed shows up sudden schedule changes, venue information, breakout sessions, after party, social posts, user-generated content (such as photos) and more of such information.
You can greatly improve your attendee experience by having an activity feed on your event app. Below are 4 ways you can benefit from an event app activity feed:
1. Improved Engagement
An activity feed allows attendees to post photos, comment and like other attendees posts, view social media engagement and more. It can increase attendee engagement at your event. By having a social wall at the event that displays the activity feed, you can further boost engagement. Attendees can see the activity feed update in real-time without even opening the app.
Using an event hashtag, attendees can post on social media directly through the app and the posts will appear on the activity feed. This allows attendees to stay up to date on social media related to the event without having to ever exit the event app. It’s an engaging way for attendees to access all the event-related information in one place. Read More: 5-useful-tips-on-how-to-use-social-media-for-attendees-growth
2. Content Promotion & Attendee Connections
Apart from displaying important information regarding the event, your activity feed can also contain fun user-generated content. Attendees can share their content to the activity feed as well as participate in other attendees content by liking or commenting on it. From social media post to photos, your activity feed can be a place for attendees to share their thoughts and engage themselves in your events. This is a great way to encourage social activity via your event app.
Interacting with fun user generated content also results in attendees making connections with one another. Because of this, an activity feed can facilitate networking in an indirect way.
3. Happy Vendors & Sponsors
Sponsorship is a great way to generate revenue and build connections for your business. But, it is also equally important that your sponsors and vendors have a place at the event and see the event activity. By allowing them to post on the activity feed about their products or services, or ask attendees to visit their booth for a giveaway, you can help your sponsors bring in their share of customers. Posting on the activity feed can help them build awareness and gain foot traffic to their booth. In addition, it helps inform attendees of useful vendors they may not otherwise know about. Read More: Secrets to getting sponsors for your next event
4. Update Attendees on After Parties
Events today are not only about delivering content during the event happening. They are also about how you keep your attendees engaged and connected with you even after the event is over. Event organizers often conduct closing parties or post-event parties. An activity feed is a great way to inform your attendees and speakers of the closing events. You can post regular updates in a visible area about what the after party is, where and when it is. Or have fun with it by posting teaser photos of a secret location until the after party to build buzz.
You can get creative with your activity feed and design it however you’d like. But ultimately, it should be used to benefit the attendee and designed in a way that is similar to the social apps they use on a daily basis. Having an activity feed appeals to today’s tech-savvy attendees and will help immerse your audience in the event itself.