The people who will be most receptive to your event’s purpose and message make up the right crowd for that particular event. The ideal audience also depends upon the product or service your event is trying to convey. Getting to the right audience is so vital that even the most experienced organizers don’t dare overlook the fact that the amount of right audience can decide the success or downfall of not only one but also their future events. So, here are 5 steps for you to help you find the right audience for your event.
Hosting an event isn’t about getting just anyone to show up. It’s about getting the best audience possible to come to attend your event. The amount of those best possible audiences that participate in an event is a major factor that determines the success of that event. You will need to follow some steps to find the right audience for your event.
1. Analyze your past attendees
Well, it’s always better to learn from your past. Analyzing your past attendees can provide you with many valuable data. Here are some tips for analyzing your past attendees:
- Ask them directly. Contact them and ask them about their thoughts on the event they attended
- Survey your past attendees. Getting them to fill a small survey form is all you need to gather the information.
- Email them asking for their feedback and opinions.
Remember always listen to your attendees patiently and take the criticism positively. After the analyzation of the information, you can figure out what went wrong in the past and what can be improved.
2. Identify your target audience
Before you reach your prospects, you’ll need to identify them. Trying to advertise your products to the wrong crowd is like wearing the wrong sized shoes, it just doesn’t work out. Well, you might squeeze your feet and make it work, but the comfort won’t last for long. This is same in the case of audiences. So, getting to know your target audience is very important.
Also, have a look at the location and time of the event, it helps you to estimate who can attend your event. Choosing a location that is easily accessible to most of your audience means it is likely for them to attend your event.
3. Create a survey
Create a brief survey and send it to people in your contacts, email lists of past attendees, share it on social media. Find out if your event intices interests to all sorts of people. Ask people what they expect from your event and also how they’d like to receive updates about the event. Surveys will help you find out more about audience reach. It will provide you an overview of whom you’re reaching now and find whether it’s your targetted customer or not.
4. Look out for competitors
Always keep an eye on your competitor’s status. The chances are, you both are targeting the same audiences. Try giving your audiences more than what your competitor is offering. Look out for your competitor’s online presence, their engagement with the people. Focus on high-traffic sites, events, and profiles.
While looking out for competitors, also find potential partners and sponsors for your event. ( How to get sponsors for your event? ) Don’t stop researching for your target audience. Keep your marketing strategy updated and always be ahead of your competitors in reaching to the people.
5. Promote Using social media
Now now, isn’t it obvious? The easiest, powerful, and extremely cost-efficient way of promoting your content, the social media. Your social media followers are the self-selected group of people who are actively expressing interest in your company, and who are willingly listening to what you have to say. They are the ones who came to you, so you don’t need to further pursue them like any other group of audiences.
Promote your event to your followers—even if they can’t make it. Sharing your event’s details via social media will help generate buzz and word of mouth, increasing the likelihood that a potential quality attendee will find his or her way onto your guest list. Ask your sponsors and speakers to share your event to their contact lists.