From commerce to communication, including event trends, all have started using mobile technologies in their businesses. Mobile technology has become an integral part of the marketing trends. 88% of people searching for a business on a mobile phone will contact that business within 24 hours. And for every eight minutes, users spend on smartphones, seven of those minutes are spent in apps (Smaato). These stats provide enough reasons for you to take your business to the most popular platform.
So, you’ve done a great effort and spent your valuable resources on getting yourself an event app. But, what would be the use if no one uses it? One of the major roadblocks that conference managers face is ensuring app installation and its use in their events. An event app undoubtedly can elevate and aid your events and profit your business. But this is only for the case that they are actually used by your attendees. Therefore, I’ve prepared 5 ways to get your attendees to use your event app.
Establishing and building a concrete online impression on your audience, through various mediums is a basic part of any marketing journey. Though SEO, SMM, and other aspects of digital marketing are used, what now is emerging is actual ‘in-person interaction’. But how do we make our presence personal and yet reach out to a massive crowd while maintaining the similar ROI as that of those aspects of digital marketing? Well, the answer to your curiosity is “Events”. Events in a lot of ways let you interact with the crowd and definitely increase your ROI. Here are 5 ways events provide better ROI in your business.
The priorities of the events industry have been subtly shifting behind the scenes. And every year there’s something different in the spotlight to experience. Technology is playing a major role in the quest to create a personalized and high-impact experience for audiences. Development of new and more advanced technologies have changed the face of all businesses including events trends as well. While the world is using these tools in their fields, you need to be familiar to those to reap their benefits as well. So, here are top 5 emerging event trends to look out for in 2018:
Social Media is changing the way of the businesses and markets. The growing number of its users has overwhelmed and thus drastically affected the way people interact and do businesses. More than 8 million people use Facebook and more than 3.2 million are twitter users. These numbers are more than enough for marketers to shift their business towards more social media focused approach. Naturally, it has become a competitive space for companies and event planners. So, here are 5 useful tips on how to use social media for attendees growth.
As the business industry is being digitized, events have started to carry more significance and value to the businesses. And in this process event apps have upgraded the old event practices. Nowadays there’s hardly any business events that don’t incorporate an event app into their events. Undoubtedly, event apps have taken over the business market. Apart from just facilitating an event, event apps today serve as one of the most effective tools for promotion and branding. There’s so much more to an event app than just serving as a mere tool. Incorporating features that fulfil your event agenda can enhance your attendee’s event experience. So, in this article, I present you five must-have features you need to include in your event app.
One of the proven key factor in making events more engaging, interactive and fun are Event Apps. It helps attendees feel more attached and connected to the event. Event apps help event planners get provable ROI out of their event. Event apps facilitate services like networking, marketing, and engagement and thus increase the potential of your event. Here are 5 ways event apps provide more values for your events.
Offering an event app to your attendees can greatly leverage your event performance. Event apps provide a unique opportunity to provide attendees an interactive alternative to the program book. It helps sponsors to connect with attendees in a more direct way. Finding an ideal event app for your next event can be a great challenge, even for seasoned event planners. Deciding to get an event app can be an investment with many considerations such as cost, benefits, and effectiveness. So, to solve your queries, here are 5 points you should consider before getting an event app.
So, you’ve just finished an event. Your attendees were happy, your sponsors were satisfied and your overall event was a huge success. Or is it? Well, how did you know if your event was successful or not? It’s not the number of tickets you sell, but the attendees you satisfy that determines your event success. It’s just one of the barometers to evaluate the success of your event. You need to have some way of gauging the success of your event to make the next one even better. Here are 5 ways to measure the success of your events.