There are millions of moving parts and gears in an event. Thus, planning an event is extremely time-consuming and stressful. And, the pressure to ensure the things go the right way during the event day is even huge. Because of this, sometimes the last thing on a meeting and event planner’s mind is event apps. Despite a generally-amazing attention to detail, many event planners make some common mistakes when providing an event app for their attendees. Here is a short list of top 3 event app rookie mistakes that event planners make.
1. Waiting last minute on the development of the app
With today’s events comprising of more tech involvement and digitalization, an event app seems quite necessary for any business. But, still one of the most common mistakes we see when building event apps is leaving it too last minute. Many meeting and event planners consider event apps an afterthought. An event app can attract, lead and convert attendees and customers. With something that important, it is necessary to treat your event app as an integral part of your event and put the time in to create a well thought out app.
2. Not Promoting Enough
Another common rookie mistake many new event planners do is, they assume that just because you have an app, it’ll be used. Your event app is the star of your event. Even if the star’s the brightest in the world, it won’t matter, if there’s none to see it. Failure to promote the event app is a failure to maximize return on event technology.
Event planners must make sure the app is downloaded and installed by the attendees. Attendees will simply not see the value of the event app investment if they don’t get over the biggest obstacle to event app adoption – the download and installation.
Build excitement around your app by mentioning it on social media, sending out email blasts saying it’s ready to download, and getting speakers at the event to talk about it. Before your event, the website, the email communications, the registration page and social media posts should all prominently feature the event app install.
3. Not Having an onsite support
What is the worst thing that could happen to your event app during the event? Well, what if the app runs into some problems and stops working. In the event, something goes wrong with your app, having onsite support is key. As the saying goes “Prevention is better than cure”, it is better to have someone to fix your problems ready at the site.
So, ask your event app provider to get you product experts to go onsite at your event and help with everything event app related. On the day of the event, you’re extremely busy and the last thing you want to deal with is helping attendees with their event apps. Onsite support takes the pressure off you so you can focus solely on the event itself.