The priorities of the events industry have been subtly shifting behind the scenes. And every year there’s something different in the spotlight to experience. Technology is playing a major role in the quest to create a personalized and high-impact experience for audiences. Development of new and more advanced technologies have changed the face of all businesses including events trends as well. While the world is using these tools in their fields, you need to be familiar to those to reap their benefits as well. So, here are top 5 emerging event trends to look out for in 2018:
1. Safety and Security: Back to Basics
Now, now if it isn’t the most basic of all things. But sometimes we overlook the basics which later becomes the reason for our failure. You need to take seriously the things that concern the safety and security of all the people and other things in the events. Make sure your event is being staffed by qualified security personnel. Also, ensure that the entire event setup is resistant to dangers like fire or rain or other environmental hazards.
Other than that, there are several points to look at. While your event is being digitized, it is also more likely to be the victim of cybercrime. Hackers can easily collect and exploit the data of your attendees if proper security is not implemented. So ensure to have proper security measures in your events. Look at the points below to have a more clear concept of how to secure your next event.
- Wider adoption of SSL to secure data access and delivery.
- The inclusion of data management in event plans.
- Actively reject the data that seem as too personal like bank account information, etc.
- Digital security measures set in place that align with the goals of the event.
- Focus more on purging data collected during an event after it’s done than archiving and storing it.
One of the factors that measure the success of any event is the amount of audience engagement. With the more adaption of mixed reality experiences, in the upcoming days, we’ll be seeing more events that deliver a holistic experience by engaging all the senses.
You can use some easy techniques like immersing participants in enjoying the local products on the venue, adding more hands-on displays, promote alertness by using gamification, etc. A well-crafted event can provoke interest before, during and after the event. You can read more about audience engagement here- 5 steps to increase audience engagement at your events
3. Unique Venues
While everyone is out there exploring new ideas, you cannot confine your events to just four walls. While the conventional layout is still great for conferences, you need to be creative if you don’t want your attendees to get bored. Instead, take advantage of choosing unique event layouts and venues to foster interaction and give everyone the space they require.
Your venue should reflect the values, personality and the core message your event is trying to deliver. Your venue should make a bold impression among your attendees even before they set foot on the location. Unique venues are more versatile and easy to customize. plus, holding your event in a nontraditional space makes it memorable.
4. Customization for Personalization
Personalization is not a new term for the events trend. Events now adapt techs to deliver more personalized content to their attendees. It lets organizers create a curated experience and ensures maximum impact and engagement for individual attendees.
Customization also includes participants to change the event as a whole. Event planners are changing the event plans on audience response to questions and prompts. Venues now consist of more interactive items like digital photo walls that attendees can influence directly.
5. Social Media Integration
Social Media is changing the way of the businesses and markets. The growing number of its users has overwhelmed and thus drastically affected the way people interact and do businesses. More than 8 million people use Facebook and more than 3.2 million are twitter users. Naturally, it has become a competitive space for companies and event planners.
Social media are a cheap way to get people to recognize your brand or company before they’re ready to buy. It is a powerful medium for content marketers and event planners to increase audience engagement, increase visitors, bring in customers and thus increase their overall ROI. You can read more about Social media integration for your events here- 5 useful tips on how to use social media for attendees growth